December 15, 2011

Do you like this?

This week’s cover photograph attempts to lovingly recreate The Who’s classic 1973 Quadrophenia album cover. For our homage, The Pulse’s own Josh Lang replaces the Mod “Jimmy” atop a classic Vespa graciously donated for the shoot by Winder Binder’s Dave Smotherman. The distinctive Who logo was hand-painted on an old Army field jacket, replacing WHO with CHA, Chattanooga’s airport code. We found the U.S. Air Force technical sergeant stripes at the Brainerd Army Store. Shot outside The Pulse offices on Thursday, Dec. 8, 2011, the cover was art directed by Bill Ramsey and photographed by Lesha Patterson. The original Quadrophenia cover was designed and photographed by Graham Hughes. We hope we’ve done it justice.

December 15, 2011

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