The Brand and Beyond Series, Part 2: Defining Your Unique Selling Position

A well-built brand is made up of way more than just a great logo. In this four-part series we will look at the essentials of developing a well-received brand from a modern consumer’s perspective. Each class has been developed to be taken individually; However, to fully understand the foundational process necessary to build a responsive brand, it’s suggested that all 4 classes are taken in sequence.

Classes are a mix of lecture style and hands on to maximize learning potential and ability to implement on your own, immediately after each training session. Bring Your Own Lunch.