Immix Music Group Presents: WICK-IT the Instigator ft. Modern Measure
Wick-it the Instigator is a multi-genre DJ and producer known as a breath of fresh air in an otherwise over-crowded EDM scene. His SoundCloud page is one of the top 200 most active pages on the entire site, garnering more then 40,000 followers and over 7 MILLION plays. Impressive numbers like these, which recently landed him at #5 on Billboard's Next Big Sound chart, aren’t just a testament to his top-notch production skills, but also his keen ability to build and harness a highly interactive online fan base (1,500+ Facebook Fans added weekly). In 2012, Microsoft recognized that direct audience connection and chose Wick-it to produce a song for their Windows 8/Angry Birds: Star Wars commercial that they blasted to millions of prime-time viewers. With successful headline tours supplemented by huge sets at major festivals, it’s obvious his talent and success extend far beyond the studio.
Listen and download music at http://www.soundcloud.com/wick-it
Modern Measure is a hybrid electronica project like no other. Kyle Holly (Drums/Production) has been surrounded by music and live performance his entire life. Growing up in an enriched musical environment, he learned about the nature of music, drumming, and creating from a very early age. Bobby McAlister (Production/Keys) is no different. The musical approach taken by McAlister is quite unique. Starting as a guitar player, his interests slowly became engulfed with synthesizers and music production. The two have been performing together in various projects for six years. Now, they have joined forces again to create something unique and fresh, drawing inspiration from their own experiences. The Modern Measure sound combines elements of hip hop, downtempo, drum and bass, glitch hop and all types of bass music. Using a combination of live instruments and hardware controllers, the music is remixed and rearranged on the fly for a true live experience. MM brings a super fresh mix of sounds to get the crowd hyped, while creating a positive environment for listening and experiencing. It truly is all about the live music experience created within MM.
NOMENCLATURE EP AVAILABLE NOW AT www.1320records.com