But the eclectic retailer is beyond labels, curating a diverse collection of ready-to-wear merchandise that helps women dive into their individuality. Her racks are lined with a variety of textures, solid staples and feminine prints—including a pair of blue leggings with wolves printed on them. I loved them. I would also never wear them.
“[The items] are not for everyone,” Morgan says, “but there is something for everyone.”
She suggests that the best way to identify the right piece is to simply be curious and open, offering a few simple tips to cultivate a taste that is uniquely to the wearer.
tyle should be comfortable. Although friends, family, TV shows and pop style icons can be helpful advisors, they can’t help you with how fabric feels when it drapes against your body. You are your best judge and only you know when a piece doesn’t fit your body frame, skin tone, hairstyle, vibe or personality. Yet don’t forgo the help and expertise of the salesperson helping you. “We really try to listen to what people say they like and don’t like,” says Kelly Brock. “But we often gently coax people to try things on they might not choose for themselves, based on our knowledge of how they fit and drape.”
Style should be easy. Keeping a few staple basics in your wardrobe can take the guesswork out of planning outfits. A great pair of jeans, blouses and knit tops, jackets, cardigans and accessories are definitely your best friends.
Style should be personal. If you are gravitating towards something, put it on. Does it fit? Does it feel good? Does it speak to you? If you answered yes to those three questions, congrats! You’ve figured out what you like. “You learn [style] by picking out what appeals to you, then trying what you like on,” Morgan Griggs advises. “Style is an outward expression and it shows in the pieces that you choose.”
Style can be found everywhere. From department stores to small retailers to the flea market, thrift stores and yard sales, if you’re looking for the right piece that is uniquely you—don’t forget to look in your backyard. Give local, handmade clothes and accessories a chance for a truly individualized look that also supports the creativity of those in the community. Not only are artisan accessories and apparel charming, you never have to worry about bumping into someone who is wearing the exact same piece.
One of my favorite accessories was made by a former coworker here in Chattanooga, a pair of wooden earrings with a tiny rendition of the famous Great Wave off Kanagawa (a testament to my affinity for Asian-style flair). But I lost one earring. Fortunately, I know the creator and plan to ask for another.
That’s what I adore about Chattanooga it’s a city that’s home to a wealth of talented, crafty locals who share their creations with their community.
If you have never been to the Chattanooga Market, you’re missing out big time on your local style watch. From cozy, multicolored knit headbands, fuzzy crochet scarves and delicate metalwork jewelry to full-on apparel and collections, you can’t walk out of there empty-handed because it would be foolish from a fashion standpoint. If you can’t make it down the First Tennessee Pavilion one Sunday, but still want to support local, Etsy.com allows you to search online stores of local crafters. Also many boutiques, like Fredonia, Frankie and Julian’s and others, support local designers and crafters, proudly featuring their works on their racks and jewelry displays. Some local artisans even have their own websites, Facebook pages and blogs; all it takes is a search.