AmeriPride: The Customer-Oriented Brand
In the drive to increase profit margins, some uniform companies are mass-producing standard restaurant aprons or corporate logo apparel as cheaply as possible. AmeriPride, a leading supplier of uniforms and linens in the United States, chose to head in the opposite direction.
“By partnering with world-class clothing manufacturers such as Red Kap, Chef Works and Dickies, we decided to focus on being a leading customer service company rather than manufacturing,” Director of Marketing Michael Shearer says.
With 150,000 customers served weekly and nearly 6,000 employees, AmeriPride focuses on the Food & Beverage, Industrial, Automotive, Healthcare and Food Processing markets. Founded in 1889 by the Steiner family and headquartered in Minnetonka, Minnesota, AmeriPride operates 130 plants and service centers throughout the United States and Canada. The company remains family-owned and is continuously investing in its facilities to ensure they have the most up-to-date technology and equipment.
“We’ve done more than anybody in improving the sustainability of our plant equipment and fleet, and we were recently recognized as the largest Textile Rental Services Association of America (TRSA)-certified ‘Clean Green’ company in our industry,” Shearer says.
Along with being conscious of its environmental impact, AmeriPride’s primary goal is to make it easy for customers to do business with the company. Enter the Complete Customer Care (C3) service program and online Customer Portal. With C3, every Customer Service Manager (CSM) uses a tablet that connects with AmeriPride’s proprietary Windows-based C3 mobile application. Employees are able to remotely pull up a customer’s history and read any new messages from the client sent to them via the Customer Portal.
“It’s about managing those accounts and making sure our CSMs have their customer information available at their fingertips at any time,” Shearer says.
Stop by and visit us in Booth 106 at the Tennessee Restaurant Expo today!