The evening closes with Perpetual Groove at 8:30 p.m. and The Drive-By Truckers at 10:30 p.m.
As Kelly Wilson, director of marketing for Craftworks, the company that organizes the festival put it, “it’s not a beer festival now, it’s a beer and music festival.” The combination of the two has made it one of the most successful festivals of its kind in the country—and one of the most lucrative. All of the proceeds from the festival for the past eight years have been donated to Chattanooga Kids On the Block. In the past two years alone, the organizers have given the local charity $300,000. They’ve been able to do that because all of the food and drink is donated, and the majority of the 400 people who work on the festival from early Friday until well into Sunday are volunteers.
While you are drinking and dancing the night away, remember it’s all for a very good cause.
Richard Winham is the host and producer of WUTC-FM’s afternoon music program and has observed the Chattanooga music scene for more than 25 years.