He’s back, he’s loud and he’s at R&B this Friday
soCro has managed to generate a bit of a cult following here in his hometown. With influences that include Chattanooga, cheap beer and bikinis, his live shows often reflect his music—loud, unruly and unpredictable. It’s music made for Friday nights.
“soCro” itself stands for “Southern Croat,” an ode to his Chattanooga heritage and his Eastern European ancestry. The two styles overtly collide in his music. He takes the bass-heavy, electronic elements of the European club scene and blends them with smooth hip-hop lyrics and hooks. The title of his debut album, Eurotrash Meets Southern Class, leaves little to the imagination but is equally intriguing.
The mix of influences creates a whirlwind of melodies that are simply unapologetic in both their energy and message. Combine that with his signature chaotic live performances and accented drawl and suddenly the self-proclaimed “Eurotrash” moniker no longer becomes off-putting, but a bandwagon we all want to jump on.
soCro will perform at 10 p.m. on Friday, June 19 at Rhythm & Brews. Fellow artists Superbody, Kindora, and Sun Ghosts round off the lineup. Tickets are $7.
Rhythm & Brews
221 Market St.