Like most marriages, the union of The Pulse and WPLZ-FM 95.3 was full of good intentions—but that wedded bliss has come to an end (like a lot of marriages).
Combining the reporting power of the news/talk station and the paper (both owned by Brewer Media) seemed like a good idea when The Pulse joined the Brewer fold in 2008. But the two never clicked. The methodology (radio news is breaking news) and content (no room for Glenn Beck in these pages) made for strange bedfellows.
Last week, the two split. The newly single Pulse has completely revamped its website, while WPLZ can now be found at www.953wplz.com. More about our snazzy new website—www.chattanoogpulse.com—in next week’s completely redesigned edition of The Pulse.